Financing African Tourism.

Uplift is a debt vehicle managed by Purple Elephant Ventures (PEV) that provides affordable financing to support the growth and resilience of Africa’s tourism industry.

Tourism powers Africa’s growth, but funding falls behind.

Uplift offers flexible, non-dilutive capital to help African tourism-related companies overcome the challenges of limited access to affordable debt.

Purple Elephant Ventures (PEV) understands Africa’s the tourism industry from the inside. PEV has identified the lack of debt in Africa’s tourism as a major problem; it has decided to start Uplift Safari Capital to address this challenge head on.

Our Solution

Introducing Uplift Safari Capital

Uplift provides debt to African tourism-related start-ups to make their businesses more sustainable and resilient. We finance working capital and asset upgrades that reduce costs and lower their
carbon footprint, such as:

Sustainable supplies
for lodges and camps

Energy efficiency upgrades

Electrification of safari vehicles

EV charging stations to support
the transition to clean mobility

How it works

Investment process

Step 1

Loan application submissions

Step 2

Assessment on alignment with Uplift's strategy

    Step 3

    Due diligence review

      Step 4

      IC risk assessment & approval

        Step 5

        Loan agreement & disbursement

          Step 6

          Financial performance monitoring

            Driving growth, conservation, and community impact.

            Uplift drives growth, conservation, and community impact across Africa’s tourism sector by providing affordable, flexible, non-dilutive capital to start-ups and other businesses that want to scal sustainably.

            Team

            Key investment personnel

            Nephat Muchiri
            Administrator
            Jan van der Does de Willebois
            Investment Committee Member
            Ben Peterson
            Investment Committee Member
            Willem Heij
            Investment Committee Member
            Joseph Indangasi
            Investment Committee Member